About us

Born in the stands. Built from the court.

A story of passion for sports and technology at the service of Latin American clubs.

Our story

We observed the problem up close

cluubi was born in 2020 observing the silent effort of administrators who, in addition to promoting sport, had to collect fees, coordinate events and maintain constant communication with parents and athletes — all through WhatsApp and Excel.

Four years of observation, prototyping and co-creation with real club owners resulted in the platform you see today: built for the reality of the Latin American club, not for the gringo benchmark.

Our values

Let your club focus on playing

Give time and peace of mind back to administrators so they can dedicate themselves to what truly matters: sport and community.

Community before technology

We talk about athletes, parents and coaches — not users. The platform exists for people, not the other way around.

Latin America in our DNA

Designed from Colombia for the whole region. Local terminology, local payment methods, local culture.

Co-created with clubs

Every feature was born from listening to real administrators. Our customers write the roadmap.

Built for mobile devices

The whole club in the palm of your hand — phone and tablet on the field, not only at the desk.

Our team

Passionate about sports!

We are technology experts and high-performance athletes, physical education and sports professionals, and former professional players.

Erica Carrillo

CEO / co-founder

Leads cluubi's strategic vision with a passion for the growth of sport in Latin America.

David Rincón

CTO / co-founder

Architect of the technology platform that digitalizes sports clubs across the region.

Paula Rincón

CDO / co-founder

Designs the user experience to make cluubi intuitive for every club role.

Take your sports program to the next level

Join cluubi today and discover how our platform can transform the management of your club or sports school.